Letters Utility of industry pledges to limit harms of alcohol

Knai and colleagues’ response to comments of the Portman Group in news story about their research on the “responsibility deal” on alcohol

BMJ 2015; 350 doi: https://doi.org/10.1136/bmj.h2063 (Published 21 April 2015) Cite this as: BMJ 2015;350:h2063
  1. Cécile Knai, senior lecturer in public health policy1,
  2. Mark Petticrew, professor of public health evaluation1,
  3. Nicholas Mays, professor of health policy1,
  4. Mary Alison Durand, lecturer1,
  5. Elizabeth Eastmure, honorary research fellow1
  1. 1Policy Innovation Research Unit, Faculty of Public Health and Policy, London School of Hygiene and Tropical Medicine, London WC1E 7HT, UK
  1. cecile.knai{at}lshtm.ac.uk

Some statements from the Portman Group about our evaluation of the “responsibility deal” on alcohol are seriously misleading.1

The statement about our “track record of campaigning against voluntary agreements” is inaccurate. One of our first studies set out to understand the characteristics of effective voluntary agreements,2 which should be based on clearly defined, evidence based, and quantifiable targets; should push partners to go beyond “business as usual”; and should include penalties for not delivering the pledges. Our …

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