Research News

Online marketing of personalised cancer tests discusses benefits more than limitations, study shows

BMJ 2015; 350 doi: http://dx.doi.org/10.1136/bmj.h1213 (Published 06 March 2015) Cite this as: BMJ 2015;350:h1213
  1. Susan Mayor
  1. 1London

Internet sites marketing personalised cancer tests discuss the benefits more than the limitations of their products, and many promote tests that have not been validated, a study analysing the content of these websites has found.

Researchers analysed the information on 55 websites that marketed personalised cancer medicine, defined as “products or services that could be used to tailor, personalise, or individualise care based on …

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