Drug industry “freebies” and sponsorship will be banned in India from January 2015BMJ 2014; 349 doi: https://doi.org/10.1136/bmj.g7849 (Published 30 December 2014) Cite this as: BMJ 2014;349:g7849
- Rupali Mukherjee
- 1New Delhi
After years of efforts to end unhealthy relations between doctors and the drug industry the Indian government has issued a code of conduct for drug companies.
The Uniform Code of Pharmaceutical Marketing Practices bans drug companies from giving doctors “freebies” and lavish gifts, cruise tickets to exotic locations, paid vacations, or sponsorships to educational conferences and seminars. The code takes effect in January 2015.
In a communication to drug industry associations on 12 December the Department of Pharmaceuticals said that the code, which was prepared after consultation with stakeholders, was voluntary and would be reviewed after six months. However, if the code is not …
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