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UK is urged to introduce standardised tobacco packs as Australia marks policy’s second anniversary

BMJ 2014; 349 doi: http://dx.doi.org/10.1136/bmj.g7373 (Published 01 December 2014) Cite this as: BMJ 2014;349:g7373
  1. Ingrid Torjesen
  1. 1London

The charity Cancer Research UK has urged the United Kingdom to follow Australia’s lead and introduce standardised packaging for cigarettes.

It has now been two years since Australia brought in standardised packaging of tobacco products. The law, introduced on 1 December 2012, prohibits branding and trademarks on packs, except for the brand name in a standard font. The packs are a drab olive brown colour, and the text is light grey.

Sarah Woolnough, Cancer Research UK’s executive director of policy and information, said, “Australia took the lead on this issue …

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