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NHS Wales should make patients “customer owners” of their care, report says

BMJ 2014; 349 doi: https://doi.org/10.1136/bmj.g6908 (Published 18 November 2014) Cite this as: BMJ 2014;349:g6908
  1. Nigel Hawkes
  1. 1London

Healthcare services in Wales may be able to learn from the native people of Alaska, a new report has claimed.1

The Nuka system, named after the Alaska Native word for strength, abolished the word “patient,” rejected the alternative term “service user,” and instead calls the public it serves “customer owners” to emphasise that they are in charge of their own healthcare.

The entire system was redesigned to promise same day consultations for people who call in …

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