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Smokers come to accept plain cigarette packaging, Australian study shows

BMJ 2014; 349 doi: https://doi.org/10.1136/bmj.g6717 (Published 11 November 2014) Cite this as: BMJ 2014;349:g6717
  1. Jacqui Wise
  1. 1London

Support for plain cigarette packaging increased significantly among Australian smokers after legislation came into force, researchers have shown.

Australia brought in plain packaging of tobacco products on 1 December 2012. The new law prohibited the presence of branding and trademarks on packs except for the brand name in a standard font. The packs are a drab olive brown colour, …

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