Smokers come to accept plain cigarette packaging, Australian study showsBMJ 2014; 349 doi: https://doi.org/10.1136/bmj.g6717 (Published 11 November 2014) Cite this as: BMJ 2014;349:g6717
- Jacqui Wise
Support for plain cigarette packaging increased significantly among Australian smokers after legislation came into force, researchers have shown.
Australia brought in plain packaging of tobacco products on 1 December 2012. The new law prohibited the presence of branding and trademarks on packs except for the brand name in a standard font. The packs are a drab olive brown colour, …