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Australian campaign aims to stop visits from drug representatives

BMJ 2014; 349 doi: https://doi.org/10.1136/bmj.g6183 (Published 10 October 2014) Cite this as: BMJ 2014;349:g6183
  1. Amy Coopes
  1. 1Sydney

Australian doctors and medical trainees are being urged to shun drug company representatives in a new grassroots pledge campaign criticised by the drug industry as potentially dangerous for patients and cautiously received by the nation’s leading doctors’ group.

The No Advertising Please initiative (http://noadvertisingplease.com.au) will formally launch on Saturday 11 October at the annual conference of the Royal Australian College of General Practitioners in Adelaide. More than 100 signatories have already taken its pledge not to see drug company reps for the next 12 months, including several high profile medical academics.

The campaign’s founder, Justin Coleman, is hoping for a “culture shift” away from visits by drug representatives—the usual way for doctors to keep …

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