Research News

Market for e-cigarettes includes 466 brands and 7764 unique flavours

BMJ 2014; 348 doi: https://doi.org/10.1136/bmj.g4016 (Published 17 June 2014) Cite this as: BMJ 2014;348:g4016
  1. Zosia Kmietowicz
  1. 1The BMJ

Every month since mid-2012 10 new brands of electronic cigarettes (e-cigarettes) and more than 240 new flavours have come on the market, a study has found.

Another study in a special issue of Tobacco Control devoted to e-cigarettes has estimated that in 2012 29 million people in 27 European countries had used the nicotine replacement devices at some point, emphasising the need to regulate e-cigarettes and to evaluate the long term effects on consumers’ health.

To gauge how the marketing of e-cigarettes has changed in recent years, researchers from the University of California, San Diego carried out a comprehensive trawl of online English language websites marketing e-cigarettes between two specific periods—May to August 2012 and December 2013 to …

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