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Youth exposure to e-cigarette advertising on US television soars

BMJ 2014; 348 doi: http://dx.doi.org/10.1136/bmj.g3703 (Published 03 June 2014) Cite this as: BMJ 2014;348:g3703
  1. Michael McCarthy
  1. 1Seattle

Exposure to television advertisements for electronic cigarettes rose by just over 250% among teenagers in the United States and by 320% among young adults from 2011 to 2013, a new study shows.1

The researchers calculated exposure to e-cigarette advertisements among youths aged 12 to 17 years and young adults aged 18 to 24 years, using data collected by Nielsen NV, which monitors television viewing of US households.

The study was published on 2 June by the journal Pediatrics. Jennifer C Duke of RTI International, Research Triangle Park, North Carolina, was the …

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