Letters Hold the line against tobacco

BMJ too negative on e-cigarettes

BMJ 2014; 348 doi: https://doi.org/10.1136/bmj.g332 (Published 21 January 2014) Cite this as: BMJ 2014;348:g332
  1. Clive Bates, director1
  1. 1Counterfactual Consulting and Advocacy, London SW12 0NX, UK
  1. clive.bates{at}yahoo.co.uk

Godlee’s editorial comment took an inappropriately negative view of e-cigarettes.1 The risks are mostly minor, speculative, or implausible, but the opportunities are huge. Thousands of people already use e-cigarettes instead of smoking, and we should understand and empathise more with their experience.2

Before taking a position on e-cigarettes it is worth reflecting on the recent history of “snus.” This smokeless tobacco product is …

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