Marketing of e-cigarettes should follow the rules laid down for tobacco advertising

The call to hold the line against tobacco echoes my recent thoughts.1 Smoking is uniquely harmful. Almost anything that helps smokers quit or cut down, even electronic cigarettes, probably has health benefits for the individual and society.

My concern, however, is the way that e-cigarettes are being marketed. Some respondents have commented that e-cigarettes and other nicotine replacement products are …