GSK is to employ doctors to speak about its drugsBMJ 2014; 348 doi: https://doi.org/10.1136/bmj.g2241 (Published 18 March 2014) Cite this as: BMJ 2014;348:g2241
- Zosia Kmietowicz
The UK based pharmaceutical giant GlaxoSmithKline has said that it plans to employ doctors to educate their peers, rather than pay key opinion leaders to speak about its products at conferences and other events.
GSK announced last December that it was changing its marketing practices to end undue influence on prescribers.1 It said that by the start of 2016 it would stop paying doctors fees to speak on its behalf or to …
Log in using your username and password
Log in through your institution
Register for a free trial to thebmj.com to receive unlimited access to all content on thebmj.com for 14 days.
Sign up for a free trial