Plain tobacco packaging in Australia increases calls to Quitline

BMJ 2014; 348 doi: (Published 18 February 2014) Cite this as: BMJ 2014;348:g1646
  1. Zosia Kmietowicz, BMJ

The introduction of plain tobacco packaging in Australia led to a near doubling of calls to the national “stop smoking” helpline, a study has found—bolstering the evidence that packaging can significantly affect smokers’ behaviour.1

Australia was the first country to mandate plain packaging for all tobacco products, after it passed legislation in 2011. From 1 October 2012 all manufacturers had to produce plain green packaging for their products, which …

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