Health collaboration between BBC and Bihar government is to expand to new areasBMJ 2013; 347 doi: https://doi.org/10.1136/bmj.f7275 (Published 05 December 2013) Cite this as: BMJ 2013;347:f7275
- Sanjeet Bagcchi
A new initiative to be run in collaboration between India’s state governments and the BBC’s international development charity, BBC Media Action, is to use mobile phones to provide health tips and information related to maternal and child health.
The initiative, aimed at upgrading health services in rural India, has already been introduced in eight districts of Bihar and is likely to be expanded soon to Uttar Pradesh and Orissa.
A policy briefing by BBC Media Action discussed the implications of conducting healthcare through mobile telephony (also called m-health) …