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£1m campaign aims to reduce patients’ fears over sharing of personal data

BMJ 2013; 347 doi: http://dx.doi.org/10.1136/bmj.f6332 (Published 21 October 2013) Cite this as: BMJ 2013;347:f6332
  1. Matthew Limb
  1. 1London

The government has authorised a £1m (€1.2m; $1.6m) leaflet campaign to inform households in England about the care data programme that will link patient information from different NHS providers.

NHS England and the Health and Social Care Information Centre will set out to explain the system and what “benefits” it will bring.

The leaflets, to be sent out in January 2014, will inform people …

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