Private insurance website is forced to drop advertisement
BMJ 2013; 347 doi: https://doi.org/10.1136/bmj.f5933 (Published 02 October 2013) Cite this as: BMJ 2013;347:f5933- Jacqui Wise
- 1London
A private health insurance comparison website has been forced to take down an advertisement claiming that the NHS in England was responsible for 13 000 needless deaths since 2005.
The Advertising Standards Authority said that the claim made by bestmedicalcover.co.uk was misleading and used an “appeal to fear to sell private health insurance and that it was not justified to do so.”1
The company, which compares private health insurance packages, had a web page headed “Your 3-step guide to avoid the NHS crisis.” In the piece it …
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