Health watchdog vows to act over marketing of products to new mothers while in hospital

BMJ 2013; 347 doi: (Published 06 August 2013) Cite this as: BMJ 2013;347:f4959
  1. Anne Gulland
  1. 1London

The Care Quality Commission has promised to take action against hospitals where a patient’s dignity or privacy has been breached because they have been targeted by sales representatives while on the wards.

The CQC made the undertaking after the health minister, Dan Poulter, said that hospitals should “get a grip” over sales people marketing products to new mothers in hospital.

Poulter told the Independent on Sunday that the commission should take action against hospitals that did not “ensure the protection of women’s privacy and dignity.”1

A CQC spokesman said that it …

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