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Society of Homeopaths is censured over misleading claims

BMJ 2013; 347 doi: https://doi.org/10.1136/bmj.f4345 (Published 04 July 2013) Cite this as: BMJ 2013;347:f4345
  1. Nigel Hawkes
  1. 1London

Claims made online by the UK Society of Homeopaths that controversial therapies could treat conditions such as depression breached the advertising code of practice and must not be repeated in their current form, the Advertising Standards Authority has ruled.

The authority found that the claims could discourage people with depression, bronchitis, osteoarthritis, and vertigo from getting medically supervised treatment and that further claims that homeopathy was effective in a range of other conditions were misleading and could not be substantiated.

The authority’s remit was extended to online material in 2011, and since then it has received “a large number of complaints about claims relating to homeopathy that …

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