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Coca-Cola launches antiobesity advertisements

BMJ 2013; 346 doi: http://dx.doi.org/10.1136/bmj.f494 (Published 23 January 2013) Cite this as: BMJ 2013;346:f494
  1. Janice Hopkins Tanne
  1. 1New York

The Coca-Cola Company, the world’s largest beverage company, has begun broadcasting television advertisements showing what the company has done to contribute to the fight against obesity.1

Coca-Cola said that it had launched its global campaign “to help society beat one of the most serious, complex issues of this generation—obesity.”

The Coca-Cola commercial says, “The simple common-sense fact is that all calories count, no matter where they come from . . . If you eat or drink more calories than you burn off you will gain weight.”

Coca-Cola’s two …

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