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Coca-Cola launches antiobesity advertisements
Cite this as:
BMJ
2013;346:f494
- Janice Hopkins Tanne
- 1New York
The Coca-Cola Company, the world’s largest beverage company, has begun broadcasting television advertisements showing what the company has done to contribute to the fight against obesity.1
Coca-Cola said that it had launched its global campaign “to help society beat one of the most serious, complex issues of this generation—obesity.”
The Coca-Cola commercial says, “The simple common-sense fact is that all calories count, no matter where they come from . . . If you eat or drink more calories than you burn off you will gain weight.”
Coca-Cola’s two …
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