Should electronic cigarettes be as freely available as tobacco cigarettes? NoBMJ 2013; 346 doi: https://doi.org/10.1136/bmj.f3840 (Published 14 June 2013) Cite this as: BMJ 2013;346:f3840
- Simon Chapman, professor of public health
- 1University of Sydney, Sydney, Australia
Amid the feverish embrace of electronic cigarettes, come several statements by the tobacco industry that should cause public health proponents of such products to get a grip. For example, the chief executive of Reynolds America told shareholders in November 2012, just six months before entering the e-cigarette market, “We have a little mantra inside of the company . . . which we call the 80-90-90 . . . We spend about 80% of our resources in the combustible space. The combustible space is still 80%, 80+% of our operating income . . . [and] 90% of the organizational focus . . . And despite a lot of these new innovations that you see coming out, 90% of our R&D [research and development] budgets are actually directed at the combustible category . . . That is the category that’s still going …
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