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Private Eye weighs in against tobacco industry’s attack on plain packaging

BMJ 2013; 346 doi: http://dx.doi.org/10.1136/bmj.f2776 (Published 01 May 2013) Cite this as: BMJ 2013;346:f2776
  1. Zosia Kmietowicz
  1. 1BMJ

The satirical magazine Private Eye couldn’t resist sending up Japan Tobacco International’s efforts to derail the UK government’s plan to reduce the take-up of smoking among young people by introducing plain packaging.

The antismoking group Ash has complained to the Advertising Standards Authority about an advertisement from JTI (the trading name for Gallagher) that has appeared …

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