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Debilitated smokers tell their stories in graphic US antismoking campaign

BMJ 2013; 346 doi: http://dx.doi.org/10.1136/bmj.f2103 (Published 03 April 2013) Cite this as: BMJ 2013;346:f2103
  1. Michael McCarthy
  1. 1Seattle

A new hard hitting antismoking campaign has been launched in the United States that includes former smokers with chronic obstructive pulmonary disease, amputations, and other smoking related diseases talking about how smoking changed their lives.

The campaign, Tips from Former Smokers (Tips),1 sponsored by the US Centers for Disease Control and Prevention (CDC), builds on a 2011 campaign that also used graphic images and disturbing video to dramatize the health effects of smoking, said CDC director …

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