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BMJ 2013; 346 doi: http://dx.doi.org/10.1136/bmj.f1622 (Published 13 March 2013) Cite this as: BMJ 2013;346:f1622

Regulator rules that advertisements on plain packs are misleading: The Advertising Standards Authority has ruled that ads run by Japan Tobacco International—against the introduction of plain, standard packaging—are misleading and must not be published again. The ads, placed in the national press in 2012, stated that in 2008 the government had “rejected” plain packaging for tobacco because “there was no credible evidence” to support such a policy. The regulator concluded that the claim was misleading and breached the …

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