Regulator rules that advertisements on plain packs are misleading: The Advertising Standards Authority has ruled that ads run by Japan Tobacco International—against the introduction of plain, standard packaging—are misleading and must not be published again. The ads, placed in the national press in 2012, stated that in 2008 the government had “rejected” plain packaging for tobacco because “there was no credible evidence” to support such a policy. The regulator concluded that the claim was misleading and breached the …
- The BMJ Today: Read our daily selectionof new articles, blogs, responses, audio, and video to appear online
- The BMJ iPad app brings you the best of print and online, including live links to the latest news, blogs, video, and podcasts. Get the BMJ iPad app.
- Our online table of contents is updated at least twice each day. Read all articles published in the last 7 days.