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Advertising watchdog bans “misleading” commercial on rotavirus vaccination

BMJ 2012; 345 doi: http://dx.doi.org/10.1136/bmj.e8682 (Published 27 December 2012) Cite this as: BMJ 2012;345:e8682
  1. Patralekha Chatterjee
  1. 1New Delhi

A complaint from a Delhi doctor to the advertising watchdog has led to the withdrawal of a television campaign on rotavirus vaccination from manufacturer GlaxoSmithKline (GSK).

Nalini Abraham, a doctor in Delhi, complained to the Mumbai based Advertising Standards Council of India (ASCI) that GSK’s advertisement, shown on local television channels, wrongly claimed that vaccination is the only way to reduce the incidence of rotavirus infections. Abraham and many others say …

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