Pictorial health warnings on cigarette packs have more impact on smokers than words, US study shows

BMJ 2012; 345 doi: (Published 16 November 2012) Cite this as: BMJ 2012;345:e7807
  1. Susan Mayor
  1. 1London

Adult smokers are more likely to be influenced about the dangers of smoking by pictorial health warnings on cigarette packs than text only warnings, show results from a US study.1

Thirty nine countries throughout the world have now introduced pictorial health warning labels on cigarette packaging, and the US was planning to introduce them in 2012. “But tobacco industry litigation delayed implementation by claiming that the pictorial warnings the FDA [US …

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