Health campaigns entrench the role of celebrities in consumer marketingBMJ 2012; 345 doi: https://doi.org/10.1136/bmj.e6904 (Published 17 October 2012) Cite this as: BMJ 2012;345:e6904
- Alex C W May, independent researcher1
- 1Manchester M13 9DP, UK
Rayner is right to challenge celebrity involvement in public health campaigns.1 The Department of Health for England has just launched two celebrity led campaigns, with both press releases trumpeting celebrity endorsement.2 3 Freud Communications, a consumer …
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