Tax calories to end the buffet syndromeBMJ 2012; 345 doi: https://doi.org/10.1136/bmj.e6674 (Published 03 October 2012) Cite this as: BMJ 2012;345:e6674
- Kinesh Patel, junior doctor, London
There is a wonderful delicatessen at the top of our road, filled with treats. The best of these is the “rocky road,” a gourmet bar containing a delectable combination of biscuit, marshmallow, and of course chocolate. I like to eat healthily—but I confess that every once in a while I spend the £2.95 (€3.69; $4.77) and buy one. It never lasts the journey home.
But what if it cost 30p? Would I, an educated health professional with a disposable income, buy and eat more? I would like to think not; but I know that …