Scientists debunk idea that rise in allergic diseases is due to homes becoming “too clean”
Cite this as: BMJ 2012;345:e6673
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Your article omitted some important details about the International Scientific Forum on Home Hygiene (IFH), described simply as "a global, professional, not for profit, non-governmental organisation". The IFH is funded by the world's leading manufacturers of home hygiene products (http://www.ifh-homehygiene.org/integratedcrd.nsf/IFH_About?OpenForm). These include Unilever, who were involved in founding the organisation in 1997 (http://www.hygienecentral.org.uk/staff-profile-sally-bloomfield.htm), and Reckitt Benckiser, who funded the latest report.
Competing interests: None declared
Newcastle University, Newcastle on Tyne
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