A BMJ for the United StatesBMJ 2012; 345 doi: https://doi.org/10.1136/bmj.e6628 (Published 01 October 2012) Cite this as: BMJ 2012;345:e6628
- David Payne, editor, bmj.com,
- Fiona Godlee, editor in chief
- 1BMJ, London WC1H 9JR, UK
In New York last week David Cameron made history as the first British prime minister to appear on CBS’s Late Show with David Letterman.
This week the BMJ takes an equally important step (in our view) with the launch of a US edition of bmj.com, the first international general medical journal to “geotarget” in this way.
Each month the journal’s website gets more than 368 782 visits from US physicians, academic researchers, policymakers, and other healthcare professionals,1 a quarter of our overall traffic. From now on they will see a dedicated homepage showing the latest articles of direct relevance to them.
The site’s four channels—news, comment, research, and education—will also prioritise content of interest to readers in the United States.
This is an exciting development for the BMJ, and it forms part of a wider strategy to increase the amount of scholarly and journalistic content from the United States.
To help us achieve that aim, we are strengthening our editorial presence in the US. Jose Merino joins us as US research editor, and he will …