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Campaigners hope UK will follow Australia’s lead on plain packaging for cigarettes

BMJ 2012; 344 doi: http://dx.doi.org/10.1136/bmj.e525 (Published 19 January 2012) Cite this as: BMJ 2012;344:e525
  1. Hannah Bass
  1. 1London

The UK could follow Australia’s historic lead and introduce standardised plain packaging for all cigarettes, a conference heard this week.

In November 2011 Australia became the first country to ban all branding and advertising on cigarette packs. By December 2012 all cigarettes in Australia will be sold in uniform olive green cartons with a graphic health warning and the name of the brand shown only in a small, standardised font.

Campaigners and public health specialists believe that New Zealand will be next to emulate Australia, and hope that Britain, Thailand, Panama, and Uruguay …

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