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“Slick” cigarette packaging encourages children to smoke, UK charity says

BMJ 2012; 344 doi: http://dx.doi.org/10.1136/bmj.e3030 (Published 26 April 2012) Cite this as: BMJ 2012;344:e3030
  1. Matthew Limb
  1. 1London

A cancer charity has launched a campaign for plain packaging on cigarettes warning how the tobacco industry is using branding techniques to lure the next generation of smokers.

Cancer Research UK released a film to highlight the “shocking impact” on children of tobacco companies’ “slick” marketing methods.

It shows that children, aged six to 11, describing their attraction to brightly coloured cigarette packs, which they associate with “nice” things, fun, and happiness.

The charity also published a report looking at the use of packaging by the tobacco industry as a marketing tool with an analysis of how teenagers respond to it.

It said there was a clear impact …

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