EU commissioner says he will tighten laws to make cigarette packs less attractive

BMJ 2012; 344 doi: (Published 05 March 2012) Cite this as: BMJ 2012;344:e1637
  1. Rory Watson
  1. 1Brussels

Pressure is growing for cigarettes sold in Europe to be marketed in plain packages. Supporters of the move believe that reducing the perceived glamour and attractiveness of smoking will prevent many young people taking up the habit.

The European Union’s commissioner for public health, John Dalli, has confirmed that he intends to update existing EU legislation on the sale of cigarettes by improving the rules on health warnings and packaging so that people get accurate, effective information about tobacco products.

“Tobacco packages should look dissuasive, not appealing. When people look at a package of cigarettes, they need …

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