The medium and the messageBMJ 2012; 344 doi: https://doi.org/10.1136/bmj.e1620 (Published 07 March 2012) Cite this as: BMJ 2012;344:e1620
- Trisha Greenhalgh, professor of primary health care, Barts and the London School of Medicine and Dentistry, London
“Don’t join Twitter,” said some, “it’s full of trivia.” “Do join,” said others, “you can choose who you follow.” I created an account. Nothing happened. The statistics told me why: tweets=0 (I hadn’t posted any messages); followers=0 (nobody had signed up to read them); following=0 (I wasn’t signed up to read anyone else’s messages).
Nervously, I typed a message. “My first Tweet! Here’s a cute clip of a deaf toddler having a conversation www.wimp.com/deafchild/.” Some pals “tweeted” …