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You can stop the bleeding

BMJ 2011; 343 doi: https://doi.org/10.1136/bmj.d7404 (Published 17 November 2011) Cite this as: BMJ 2011;343:d7404
  1. Zosia Kmietowicz
  1. 1London

Ian Roberts was so frustrated that his research was taking so long to translate into action among frontline clinicians that he enlisted the help of his nephew, an animation student, to help spread the message. The result is a cartoon character called TRAN-MAN, who features in a video …

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