Letters Climate change

Environmental impact of journal distribution is complex

BMJ 2011; 343 doi: http://dx.doi.org/10.1136/bmj.d7374 (Published 15 November 2011) Cite this as: BMJ 2011;343:d7374
  1. Stephen Ginn, editorial registrar1
  1. 1BMJ, London WC1H 9JR, UK
  1. sginn{at}bmj.com

Inglis contends that the BMJ’s print run and thus carbon footprint can be reduced by a combination of increased reader sharing of print issues and greater embrace of digital distribution.1

The whole picture is less straightforward. The BMJ is a commercial publication, albeit not an aggressively capitalist one,2 and it must pay its way. Part …

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