UK government spends £2m to raise awareness of dementia

BMJ 2011; 343 doi: (Published 07 November 2011) Cite this as: BMJ 2011;343:d7235
  1. Matthew Limb
  1. 1London

The government has launched a £2m advertising campaign to help improve the diagnosis of dementia. New figures for England show that six in 10 cases of the condition currently go undiagnosed, ministers say.

The six week campaign of television, radio, and print media advertisements aims to raise awareness of the early signs and symptoms of dementia. It targets the family and friends of people at risk of the disease in the run up to Christmas, hoping that they can encourage loved ones to see a GP where necessary.

The initiative comes after a survey carried out for the Department of Health found gaps in people’s understanding …

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