Press releases for government obesity campaign are hiddenBMJ 2011; 343 doi: https://doi.org/10.1136/bmj.d7211 (Published 15 November 2011) Cite this as: BMJ 2011;343:d7211
- Alex C W May, independent researcher1
- 1Manchester M13 9DP, UK
Change4Life, the government’s “social marketing” programme, is integral to its “call to action” on obesity in England.1 The new Change4Life marketing strategy, published with the obesity plan, says that the government will …
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