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Safe drinking campaigns run by alcohol industry do not reduce consumption

BMJ 2011; 343 doi: http://dx.doi.org/10.1136/bmj.d6634 (Published 14 October 2011) Cite this as: BMJ 2011;343:d6634
  1. Ingrid Torjesen
  1. 1London

Efforts by the drinks industry to promote “responsible drinking” have little impact on reducing alcohol consumption and alcohol related harm, a report by Alcohol Concern says.

The report found that responsible drinking campaigns by the alcohol industry deliver ambiguous health messages and do not spell out what constitutes safe drinking behaviour.

These health messages appear in advertisements that promote drinking as a positive lifestyle choice and portray alcohol as something that causes problems only in the hands of irresponsible users.

The researchers from Glyndŵr and Bangor Universities in Wales looked at international evidence …

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