UK campaign encourages consumers to ask organisations for scientific evidence

BMJ 2011; 343 doi: (Published 21 September 2011) Cite this as: BMJ 2011;343:d5995
  1. Susan Mayor
  1. 1London

Scientists, doctors, and celebrities are supporting a campaign led by the science education charity Sense About Science to encourage consumers and patients to question organisations and companies about the scientific evidence for claims they make about procedures and products.

The aim of the “Ask for evidence” campaign is to get more members of the public asking advertisers, companies, government bodies, and other organisations to set out the evidence they have for claims they make.

“The public are bombarded with scientific and medical information: on advertising material, product websites, advice columns, campaign statements, celebrity health fads, and policy announcements,” the charity says. “Even where there is some regulation, …

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