Letters Calorie labelling on high street

Authors’ reply to Pande and Soumerai

BMJ 2011; 343 doi: http://dx.doi.org/10.1136/bmj.d5800 (Published 13 September 2011) Cite this as: BMJ 2011;343:d5800
  1. Lynn Silver, director1,
  2. Mary T Bassett, director2
  1. 1Office of Science and Policy, New York City Department of Health and Mental Hygiene, Bureau of Chronic Disease, New York, NY, USA
  2. 2African Health Initiative, Doris Duke Charitable Foundation, New York, NY, USA
  1. lsilver{at}health.nyc.gov

Pande and Soumerai present an overly simplistic critique, not grounded in the reality of public policy evaluations.1 We did not conclude, as they suggest, that the intervention was ineffective. The 15% of patrons who reported seeing and using calorie information purchased fewer calories. In 2009 almost 1.3 million New Yorkers reported eating fast food at least once a week, resulting …

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