Views & Reviews From the Frontline

A generic press release from [health charity]

BMJ 2011; 343 doi: http://dx.doi.org/10.1136/bmj.d4704 (Published 27 July 2011) Cite this as: BMJ 2011;343:d4704
  1. Margaret McCartney, general practitioner, Glasgow
  1. margaret{at}margaretmccartney.com

Dear [health journalist],

As awareness day/week/month for [disease] is coming up fast—just the thing for those summer slow news days!—we have lots to offer you for features, comment, articles, photos!

CELEBRITY! We are very happy to announce that [celebrity] is now our spokesperson/ambassador/patron! S/he is willing to be interviewed on the subject of [disease] which s/he had a “scare” about/has had/had a friend who had it/has always been worried about. As you know, s/he is in the news lately because of Big Brother/football spousal injunction/autobiography/launch of own vajazzaling …

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