Government’s “nudging” policies on behaviour are too weak on their own, report says

BMJ 2011; 343 doi: (Published 19 July 2011) Cite this as: BMJ 2011;343:d4548
  1. Adrian O’Dowd
  1. 1London

Attempts to “nudge” people to change their lifestyle and behaviour to improve health will fail unless they are strengthened by more concrete measures, claim peers.

A House of Lords science and technology subcommittee has criticised the government’s approach of nudging people’s behaviour, describing it as weak. It also condemned current voluntary agreements between the government and certain businesses over public health.

The committee’s report, published on 19 July, says that the government should rethink various types of policy interventions to change behaviour, including information or marketing campaigns, taxation, regulation, and legislation.

The report, the result of a year long investigation into the way the government tries to influence people’s behaviour, …

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