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Australian medical journal says no to drug industry advertising

BMJ 2011; 342 doi: https://doi.org/10.1136/bmj.d884 (Published 08 February 2011) Cite this as: BMJ 2011;342:d884
  1. Melissa Sweet
  1. 1Sydney

A medical journal’s decision to stop accepting pharmaceutical advertisements has prompted calls for journal publishers to break their links with the drug industry.

An editorial in the latest Emergency Medicine Australasia (doi:10.1111/j.1742-6723.2010.01393) says that the journal’s move is a response to growing evidence about the detrimental effects of the drug industry in medicine, including claims that the industry distorts research findings and engages in dubious and unethical publishing practices.

George Jelinek, a former editor of the journal, and Anthony Brown, editor in chief, wrote, “Marketing of drugs by the pharmaceutical industry, whose prime aim is to bias readers towards prescribing a particular product, is fundamentally at odds with the mission of medical journals.”

The editorial says that …

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