WHO calls for action to restrict marketing of unhealthy foods and drinks to children

BMJ 2011; 342 doi: (Published 25 January 2011) Cite this as: BMJ 2011;342:d503
  1. John Zarocostas
  1. 1Geneva

The World Health Organization has urged countries worldwide to act to restrict the marketing to children of foods and non-alcoholic beverages that are high in saturated fats, trans fats, added sugars, or salt.

WHO called for these measures at its presentation on 21 January of a set of recommendations to tackle the growing global epidemic of overweight and obesity among children.

Tim Armstrong, WHO’s coordinator for surveillance and population based prevention, said, “Currently there are 42 million children under the age of 5 who are overweight or obese; 35 million of these are living in middle and low income countries, and that is a huge issue for WHO.” …

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