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The home office recent announcement (January 2011) to ban the sale of
alcohol in England and Wales below cost price is definitely a step in the
right direction. Although the impact might not be significant due to the
small change in pricing however it would still lead to some reduction
current alcohol related harm.
Chronic alcoholism leads to significant morbidity and mortality.
Research has already showed that increasing the unit price of alcohol
would play an important role in reducing alcohol related harm. If the unit
price was 50p as suggested by research, dependent drinkers would be more
inclined to address use as a lot of them would struggle to fund their
Increasing the price of alcohol and also cigarettes would go a long
way in reducing overall morbidity and mortality of the nation as a large
number of physical health problems are precipitated and perpetuated by
these unhealthy behaviors and dependency