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Government reverses policy on public health campaigns after numbers seeking advice fall sharply

BMJ 2011; 342 doi: https://doi.org/10.1136/bmj.d3417 (Published 31 May 2011) Cite this as: BMJ 2011;342:d3417
  1. Zosia Kmietowicz
  1. 1London

The government has backtracked on its policy to slash spending on campaigns to encourage people to quit smoking and take up healthy living advice after finding that the cuts have led to a substantial drop in the number of people stopping smoking and signing up to a better lifestyle.

Health secretary Andrew Lansley announced last year that spending on non-essential marketing and all social marketing programmes would cease. Findings on the impact of the move, however, have forced the government to rethink.

A new strategy for Public Health England—the body which will be set up within the Department of …

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