The BMJ is on the iPad

BMJ 2011; 342 doi: http://dx.doi.org/10.1136/bmj.d283 (Published 19 January 2011)
Cite this as: BMJ 2011;342:d283

Recent rapid responses

Rapid responses are electronic letters to the editor. They enable our users to debate issues raised in articles published on bmj.com. Although a selection of rapid responses will be included as edited readers' letters in the weekly print issue of the BMJ, their first appearance online means that they are published articles. If you need the url (web address) of an individual response, perhaps for citation purposes, simply click on the response headline and copy the url from the browser window.

Displaying 1-10 out of 13 published

I have an android tablet and would welcome the app on that platform.

Competing interests: None declared

Oliver J. Hale, Doctor

Worcestershire Acute Hospitals Trust

Click to like:

Please make the iPad edition free to BMA members.

It is unfair to charge twice. If it is available on the iPad, I can cancel my print edition. BMJ will save on postage and printing charges, I will have the journal with me at all times, the environment will benefit from fewer plastic covers sheets and need to print pages using eco-unfriendly colour ink. We will all get a warm fuzzy feeling inside.

Please consider.

Competing interests: None declared

Deepak Jadon, SpR Rheumatology

Bath

Click to like:

1 February 2011

I like the journal in this format but as a member why do I have to pay twice for it?

Competing interests: None declared

Sue C Griffiths, Consultant anaesthetist

Walton centre for neurosurgery Liverpool L9 7 LJ

Click to like:

On 28th January I read with delight the article " the BMJ is on the IPad " , great I thought, I will download it and get reading,and as i have the ipad with me most of the time , probably sad, the opportunities to keep unto date with my reading just increased so good news all round !!

So it was with a massive deflation of my expectations that I found that as a BMA member I had to pay a considerable amount for the service and could not swap from paper to iPad version . I went back to the article, did it mention that this payment was involved having raised these expectations , no , why not ??why omit this important detail ? , it did ask for comments so here's one - make your article clear and do not mislead your readers, needless to say I have deleted this app

Competing interests: None declared

Anne m Iliff, Gp

Nil

Click to like:

I'd like to introduce a third type of technology user to David Pogue: those who demand usable technology that helps them get their work done well and efficiently.

Many of the most sophisticated knowledge workers I know use an iPad as one of their tools.

(Pogue D. Looking at the iPad from two angles. New York Times2010 March 31. www.nytimes.com/2010/04/01/technology/personaltech/01pogue.html.)

Competing interests: None declared

Jim Walker, Chief Health Information Officer

Geisinger Health System

Click to like:

26 January 2011

I would be happy to choose either paper copy of the BMJ or the ipad version but I won't be paying again for something I already receive. I was very much looking forward to doing away with the paper copy I get in the post each week, but for now will be sticking to this method of keeping up to date. I have deleted the BMJ app from my ipad.

Competing interests: None declared

Annie Farrell, GP

Fulwood Green Medical Centre, Jericho Lane, Liverpool L17 5AR

Click to like:

The BMJ iPad app is a further step forward to provide relevant and timely information at the point of patient care.[1] The increase in mobile smartphones and tablets goes hand in hand with cloud computing. The research firm IDC predicts that in 2011, computing's third major technology wave will become mainstream, non-PC devices capable of running software applications will outsell PCs. Many companies have now started running their applications through the cloud and allowing for easier access. Doctors, nurses and administrators will use handheld computing devices like iPads more and more for mobile access to health information. The BMJ iPad app is leading the trend.

1.Payne D, Godlee F. BMJ 2011; 342:d283

Competing interests: None declared

Min-Huei Hsu, Consultant neurosurgeon

Yu-Chuan Li

Wanfang Hospital, Taipei Medical University

Click to like:

26 January 2011

I have a subscription to the print issue of the Economist. This gives me FULL and FREE access to the Economist Ipad edition.

Why would I, or anyone else, want to pay ?120/year for access the to Ipad edition of the BMJ? The Economist has solved the Itunes issues - it is a pity that the BMJ cannot.

So I will not be accessing my BMJ on the Ipad.

Competing interests: None declared

Mark Berelowitz, Child psychiatrist

London NW3 2QG

Click to like:

26 January 2011

Very nice app but a waste of time. I do not wish to pay twice for the paper and electronic copies. Now if you were offering one or the other with BMA membership that may be different. For now I have deleted the app.

Competing interests: None declared

Ian G Pace, General Practitioner

Bourne Galletly Practice

Click to like:

25 January 2011

Thanks very much for the feedback. I've just loaded some FAQs at http://resources.bmj.com/bmj/about-bmj/bmj-on-the-ipad

They cover the pricing issue. I hope these provide further clarity. We've also met with colleagues at the BMA to discuss members' concerns.

It would have been very hard for us to integrate the database with Apple's iTunes store. BMA members will, of course, continue to get access to both BMJ print and bmj.com, both of which are being redesigned this year to offer improved layout and navigation, and to showcase the growing library of multimedia content we have available.

Interesting point about Silicon Valley Way, David. A "lite" version wasn't on the agenda. We wanted to be the first general medical journal with an app, and for it to be a high quality one, and the reviews we've had to date have been positive about the functionality.

Competing interests: None declared

David Payne, Editor, bmj.com

BMJ

Click to like:

THIS WEEK'S POLL