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Australia’s proposals on plain packaging set new global benchmark in anti-smoking efforts

BMJ 2011; 342 doi: https://doi.org/10.1136/bmj.d2801 (Published 05 May 2011) Cite this as: BMJ 2011;342:d2801
  1. John Zarocostas
  1. 1Geneva

Australia’s new anti-smoking draft bill, which proposes banning the use of trade marks, logos, and brand imagery on tobacco packaging, will set a new global benchmark for efforts to reduce the harmful effects of smoking if it becomes law, health experts say.

Nicola Roxon, Australia’s minister for health and ageing, said, “This plain packaging legislation is a world first and sends a clear message that the glamour is gone. Cigarette packs will now only show the death and disease that can come from smoking.”

Similarly, Andrew Pesce, president of the Australian Medical Association, welcomed the proposed draft Tobacco Plain Packaging Bill 2011 and …

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